The name's Rowena. I used to be a travelin' weapons merchant, till some noble from Ishgard saw my collection. Said I had me an eye for quality, and asked if I'd like to work for him, helpin' to barter his collection away for all manner o' rare artifacts.
Rowena is a non-player character in Final Fantasy XIV. A shrewd businesswoman, she deals in in the trade of antiquities in Revenant's Toll and Idyllshire. Many of these relics include powerful equipment usable by the adventurer.
In Realm Reborn, though she and her employees may be seen upon first entering Mor Dhona, she doesn't have much involvement until after completing the quest "The Ultimate Weapon."
Rowena is a Midlander Hyur with short brown hair. Her attire frequently changed with each patch, often to brand new items; prior to Patch 2.2, she wore a purple tunic with shorts. After that she wore a white shirt. Being wealthy, she is adorned with golden jewelry around her neck and wrists.
She is straightforward and business-like in person, but her employees grumble about her as an employer. She and Gerolt share a mutual disdain and it is implied through Gerolt's dialogue that the two were once married.
She gives a letter of referral to Gerolt, getting his cooperation in restoring Relic Weapons. Many stages of upgrading the weapons will require the services of her or her employees.
More recently, she made an exclusivity deal with Jessie of Garlond Ironworks to distribute advanced magitek-enhanced weapons and armor to adventurers. These equipment sets can be purchased with tomestones of Poetics.
Rowena can be found in the settlement of Idyllshire, having set up shop there after sensing the opportunity for business. She can also be found in her building in Revenant's Toll, and will mention the inconvenience of having to travel between the two locations.
Her House of Splendors began dealing in "Collectibles," specialty merchandise obtained by crafters and gatherers. Employees will award Blue Scrips in exchange for in-demand collectables.
Rowena is an NPC found at 21,5 in Mor Dhona. Rather than dealing with gil, most goods from her workers must be obtained by bartering Allagan Tomestones. Level 50 gear is obtained by Auriana in Revenant's Toll, and level 60 gear is obtained by Hismena in Idyllshire.
In earlier versions, she mainly operated out of a stall in the fledgling settlement. Since Patch 2.3, she was given her own building entitled "Rowena's House of Splendors." This building has continued to expand as Revenant's Toll has grown, now containing multiple vendors, and a cafe on the upper story. Her new branch office in Idyllshire has slowly built over the course of the Heavensward story, Starting as a small shack as of 3.01 to a full building as of 3.56.
Rowena can be challenged to a game of Triple Triad. The fee is 30 MGP with a reward of 118 MGP for winning, and she always uses the Roulette rule. Players can potentially earn a Louisoix Card by winning a match against her. She only plays cards at her office in Revenant's Toll.