Fame, also known as Reputation, is a stat in Final Fantasy XI. It is used to determine how well-known your character is to NPCs. It is an important stat for quests, for an NPC is more willing to give a task to a character with more fame than to a nobody. The more quests you go on, the more fame you receive, which in turn allows you to go on bigger quests, which leads to better rewards and more fame, and so on. Fame differs by region, and also affects some merchants. The more fame you have, the bigger discounts on items you can receive, from 20% to 40%.