Enemy Lure, also known as Lure and More Encounters, is a recurring ability in the series. The ability increases the random encounter rate with enemies on the map.
Lure is a Level 1 Gladiator ability requiring 30 AP to master. Despite the in-game description which says that the character with the Gladiator job or Lure ability assigned will be hit more by enemies, it raises the encounter rate.
The ability is found on the Enemy Lure Materia purchasable at the Gold Saucer Battle Square in exchange for BP. Level 1 increases the encounter rate by x1.5, while Level 2 and Master double the encounter rate. The effect can't be stacked further by equipping more than one mastered Enemy Lure Materia.
The "Encounter Hunter" Fragment Skill allows the player to set the frequency of random encounters to either decrease or increase the rate. The skill is acquired from Mystic in Serendipity after the player has obtained all the Fragments available in Yaschas Massif in all time periods.